BRANDING | WEB

OBJECTIVE

Another Way is an environmental project that aims to reduce energy waste by offering alternative ways of performing household tasks. I was asked to design and develop a website in which visitors interact with one another, sharing ideas and solutions on cost reduction and energy saving. The brief required the website to be easy to use and very visual so I constructed the branding to emphasise this.

PROCESS

I tackled the brief by coming up with an equally innovative, time-saving solution to using the site and navigating the information. This was by playing with the idea of having a house illustration as the homepage itself with each room leading the user to differing topics and solutions to different problems. Supporting this is the over-arching logo design which I felt needed to have a homely and familiar feel, whilst still immediately conveying the ethos of sustainable and environmentally friendly lifestyle.

RESULT

The end result is an intuitive site that has a distinct personality coupled with the imaginative logo. I feel that the branding itself has longevity to become a well respected portal and resource for homeowners and eco-conscious consumers.