CLOAK & DAGGER
Photoshop | Illustrator
The brief for this project was to design a logo for a new line of menswear apparel for young males called Cloak & Dagger. My client was a high profile retail company called Ark Clothing.
Cloak & Dagger is Ark’s in-house clothing range. Once launched it quickly became the leading selling brand, overtaking established names such as Carhartt, Fred Perry and Fenchurch. The logo needed to look sophisticated and be transferable to a variety of prints and patterns.
Working collaboratively with the Director and Menswear Buyer we went ahead with a calligraphic font and used the illustrated dagger to link both words together. The monochrome colour allowed for versatility when it came to printing.