RODLEY NATURE RESERVE
Rodley Nature Reserve is a Yorkshire based wildlife sanctuary, which provides a unique viewing experiences for all the public. The aim for this project was to redesign the existing logo, delivering a better representation of the area.
I decided that it was important not to completely disregard the heritage of the old logo, but felt that the monochrome design didn’t really fit with the colourful wildlife and landscape.
For the brand mark I replicated the shape and colour of a Kingfisher to reflect the vibrant and natural environment and selected a typeface that has an organic feel to it